Financial Progress

Corporate Strategy



BD’s strategy is increasing sustainable revenue growth through innovation, complemented by driving operating effectiveness and productivity to accelerate our progress. This strategy rewards both customers and shareholders. Our revenue and profit growth will enable us to advance toward our vision of becoming a “great company” – one that achieves great performance for customers and shareholders, makes great contributions to society and is a great place to work. For detailed information on BD’s financial performance, see the Company’s 2007 Annual Report.