News & Events
Becton Dickinson Acquires Tru-Fit
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Franklin Lakes, NJ (January 26, 1998) -- Becton Dickinson and Company has signed a definitive agreement to acquire Tru-Fit Marketing Corporation, a Massachusetts-based sports medicine company with an international reputation for producing quality, innovative products distributed primarily in the sporting goods channel. Upon completion of the acquisition, Tru-Fit will join Becton Dickinson's Consumer Health Care business in providing product offerings representative of a leadership position in sports, therapeutic, and health care products. For Becton Dickinson, the acquisition of Tru-Fit is a first step in an overall plan to grow our business globally and broadly. Tru-Fit offers innovative, quality products that are customer focused in sporting goods. Becton Dickinson Consumer Health Care, through its ACE® and BAUER & BLACK® brands, offers therapeutic experience enabling both companies to combine their strengths to meet the needs of all segments of the population through a broad-based channel of distribution. The synergies of both companies will expedite the development of future revolutionary, quality consumer products positioned to help all people live healthy lives.
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