BD Biosciences, a segment of BD (Becton, Dickinson and Company), announced the launch of a robust new online shopping experience that is now available for BD Biosciences customers in the United States.

A new online store built from the ground up with the life sciences customer in mind, the new online shopping experience boasts unique features that help make the ordering process fast and convenient. These include: Personalized Pricing, so customers can shop with their account-specific pricing and receive special online-only promotional pricing on qualifying orders; Shopping Lists, so customers can select items for purchase, add them to a shopping list, and email the list directly to their purchasing agent or use it again on a future date; QuickShop, which enables customers to quickly enter a catalog number and quantity and add those items to the cart with a simple mouse click; and Order History, where customers can view the details of any order placed by phone, fax or online.

"When we invited our customers to become part of our pilot program earlier this year, the response was overwhelming.They were all very excited about having the ability to order online from our large portfolio of quality products, and the pilot was a huge success," said Don Wallar, eBusiness Marketing Manager at BD Biosciences."This launch makes us even more competitive as we continue to look for ways to increase customer satisfaction."

For more information visit: www.bdbiosciences.com/preview_online_shopping.

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