Please select a Capability in order to start your service request.
BD trademarks are used in connection with products and services worldwide to signify the quality and excellence BD is known for. BD has obtained valuable rights through the proper and continuous use of our trademarks. We adhere to the following usage guidelines to maintain the integrity of our brands and preserve their value:
A trademark is a word, name, symbol, device, design or phrase adopted and used by BD to identify our goods and services and to distinguish them from other organizations' goods and services. Trademarks, otherwise known as brands, are usually marked with either a ™ or ® symbol (the ™ symbol designates an unregistered trademark, and the ® symbol designates a registered trademark). View the BD product brand list. While these lists generally refer to trademarks used in the United States, some trademarks may also be used and registered internationally.
You may use BD trademarks to refer to BD products in marketing and promotional literature, print materials and other media, as long as you adhere to the following guidance:
Use appropriate markings. Always designate the trademark with the appropriate ™ or ® symbol. Also, the first usage or most prominent usage of a BD product name must be preceded by the BD master brand in the same typesize, font and color, and used on the same line.
Correct: BD FACSAria™ cell sorting system
Use BD trademarks as adjectives. A trademark is an adjective that modifies a noun. Always use BD trademarks as adjectives that describe the generic product.
Incorrect: BD's vacutainer
Correct: BD Vacutainer® blood collection tube
Attribute ownership of BD trademarks to BD. When referring to a BD trademark, include a notice of trademark attribution where appropriate on all labeling, print collateral and other media.
Correct: BD and BD Logo are trademarks of Becton, Dickinson and Company.
Logos. Do not use any BD logos without a trademark license from BD. All usage of trademark logos shall be pursuant to these guidelines and any other guidelines applicable to that particular logo. Contact our manager of trademarks and third-party permissions if you are interested in a license to use a BD logo or you require further guidance on proper trademark usage.