The BD Trusted Partners global communications campaign was launched in early 2003.  The campaign highlights the significant contributions BD has been making for more than 100 years in pursuit of its corporate purpose of “helping all people live healthy lives.”

The series of advertisements brings attention to urgent global healthcare needs, as well as to the BD commitment to save lives throughout the world through its partnerships with prominent philanthropic, government, and nongovernmental organizations.

Through philanthropy, sustainable business efforts, and the development of pioneering technologies, BD is helping to support the development of an effective AIDS vaccine, reduce the deadly impact of TB in developing countries, eliminate deadly diseases (including measles and maternal and neonatal tetanus), fight the spread of diabetes, and provide relief in the wake of natural and manmade disasters.

The Trusted Partners message has reached millions of people around the world through ad placements in more than 20 publications, won prestigious advertising industry awards, and received public acknowledgment and appreciation from its partner organizations.

Because of the strong investment BD has made in a number of global health initiatives, new messages will continue to be released as the Trusted Partners campaign unfolds.

Each of the advertisements shown below can be viewed in detail by clicking on the link labeled View Ad. If you wish to learn more about a partner or a particular initiative, click on the Learn More link. If you wish to contribute to any of these programs, the Donate link will take you to that organization's contributions Web page.

	FIND: BD is working with Foundation for Innovative New Diagnostics in the fight to reduce the deadly impact of TB in developing countries. view ad learn more
	GBC: BD has joined the Global Business Coalition on HIV/AIDS in the global effort to unite businesses against HIV/AIDS. view ad learn more
	MARCH OF DIMES: BD partnered with the March of Dimes to make Dr. Jonas Salk's groundbreaking polio vaccine trials a success in 1954. view ad learn more donate
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	DIABETES: The leader in diabetes care since 1924, BD has the world's most complete array of insulin delivery and monitoring products, donates millions of dollars to research, and develops educational programs for diabetes patients. view ad
	AMERICARES: Since 1986, BD and AmeriCares have partnered to make a positive impact on healthcare globally by responding to emergency medical needs and supporting humanitarian assistance programs. view ad learn more donate
	HIV/AIDS: BD is committed to the battle against HIV/AIDS for future generations on many fronts with partner organizations, such as the William J. Clinton Presidential Foundation, the Global Business Coalition on HIV/AIDS, the International AIDS Vaccine Initiative, and Save the Children. view ad     Save the Children learn more donate GBC learn more   Clinton Foundation learn more
	HEALTHCARE WORKER SAFETY: In 1991, BD was a founding sponsor of the University of Virginia's International Healthcare Worker Safety Center and primary supporter of the EPINet™ Surveillance system, a database that tracks occupational blood exposures. This partnership demonstrates BD's leading efforts to protect caregivers by designing devices with safety features. view ad learn more
	DIRECT RELIEF: Emergency medical supplies donated by BD are distributed to those in need in the wake of natural and man-made disasters. view ad learn more donate
	IAVI: BD has partnered with the International AIDS Vaccine Initiative (IAVI) to evaluate and identify vaccines that can prevent development of the AIDS virus. view ad learn more donate
	PROJECT HOPE: Through an expansive "Train the Trainer" program, BD is performing an influential role in the education of Chinese people about the prevention and treatment of diabetes. view Ad learn more donate
	UNICEF: The purpose of the UNICEF program is to eliminate maternal and neonatal tetanus - a deadly health threat in many developing nations - by the year 2005. view ad learn more donate
	AMERICAN RED CROSS: BD's partnership with the American Red Cross supports the Measles Initiative, a commitment to vaccinate 200 million African children over five years. view ad learn more donate
	BIOTERROR: BD was on the frontline for polio vaccines and once again, BD is at the forefront in protection against smallpox. view ad

EPINet is a trademark of the University of Virginia.