LabNotes - Volume 15, No.1, 2005    Special Edition

Introducing the... BD Instrument Company Liaison Initiative

Navigating today’s complex clinical landscape by Fostering an Even Higher Level of Communication with Our Instrument Company Partners

In helping you to navigate today’s complex clinical landscape, BD has formed a cross-functional Instrument Company Liaison (ICL) Team, whose focus is to establish and foster instrument company collaborations and programs on all key functional levels. The ICL Team is comprised of Key Account Managers, PhD Clinical Scientists, dedicated Marketing Professionals, and Project Engineers.

Key capabilities include:

  • Establishing and fostering collaborative development initiatives between BD and Instrument Companies

  • Driving resolution of system-related issues and opportunities through dialogue and decision

  • Serving as the voice of the customer and marketing bi-directionally to BD and Instrument Companies

  • Conducting market sensing and monitoring activities and sharing results

  • Communicating and supporting the value and brand of both BD and Instrument Companies

 

 

Working relationships between BD and the instrument companies will continue to benefit laboratories – as they have done most recently in identifying the root cause of immunoassay interference – by creating practical solutions to ensure quality, accuracy, and consistency in diagnostic testing.

 

 

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  IN THIS ISSUE

FEATURE:
Preanalytical Variables in the Chemistry Laboratory

It's Not Just a Test, It's a Patient...

BD Instrument Company Liaison Initiative

PANEL DISCUSSION:
IFCC/AACC 2005 Annual Meeting

BD Quality Management Initiative

BD Vacutainer® Brand and Trademark

The Story of the Chambered Nautilus

NCCLS Changes Name to Clinical and Laboratory Standards Institute

BD Vacutainer® Order of Draw for Multiple CollectionsPDF

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