Commercial sponsorships

BD supports commercial sponsorships to support events involving healthcare professionals, healthcare organizations, patients, or the public. BD may pay for booths and exhibits at third-party conferences to promote or demonstrate its products, as well as corporate memberships to industry organizations. BD does not provide sponsorship funding to individuals or participate in direct sponsorship of healthcare professionals. BD must have a legitimate business purpose for the commercial sponsorship and must receive a tangible benefit for the support (e.g., exhibit, booth, advertising, or promotional space at the conference).

Requestors must provide:

  • The purpose of the conference, event or membership
  • The agendas and materials that will be made available to conference attendees

Payment for commercial sponsorships must represent a commercially reasonable fee/fair-market-value for the marketing and promotional benefits received.

For any questions you may have regarding Commercial Sponsorships, FundingRequest@bd.com.

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