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From Stigma to Support

Advocating for Equitable Care in Multiple Sclerosis and Urinary Incontinence

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Publish Date: Sep 29, 2025

Author: Chris Bahen – Vice President, BD Interventional

Too often, health issues labelled “uncomfortable” or “taboo” are pushed aside, but they remain very present in women’s lives. For many, these challenges quietly shape confidence, relationships, and overall quality of life.

This lack of open conversation is especially evident in conditions such as multiple sclerosis (MS) and urinary incontinence (UI). In Canada, seven in ten people living with MS are women, and about 80% will experience UI. Beyond MS, UI impacts countless more women as they age, yet it’s often dismissed as “just a part of getting older,” rather than a manageable health condition.

Too many women downplay their symptoms to avoid being a burden, even while serving as caregivers for others. This cycle of self-silencing reinforces stigma and leaves many coping alone. It’s time to open the conversation, dismantle misconceptions, and make sure no woman feels she must suffer in silence.

UI also presents substantial economic and social challenges. In institutional settings, management can be costly, mainly due to staff time, while the condition can affect patients’ dignity, emotional well-being, productivity, and social participation. Family caregivers also face an emotional toll, underscoring the need for accessible, compassionate care that supports both their health and quality of life.

A Holistic Approach

Addressing these challenges requires more than awareness. It calls for a holistic approach that brings together diverse perspectives to create sustainable solutions. Central to this approach is listening to lived experiences, which provide empathy and real-world context that data alone cannot capture. By sharing their stories, women can connect with others facing similar challenges, helping them seek support and feel less isolated.

These personal perspectives are complemented by clinical insights and innovation. Medical professionals provide evidence-based strategies, while new technologies and care options reduce the physical and emotional toll on both patients and caregivers. Together, these solutions do more than manage symptoms—they restore confidence, enabling women to focus on living their lives fully.

From Dialogue to Action: Join the Conversation for Change

This is more than a conversation; it's a call to action for empathy, openness, and access to care. By sharing knowledge and offering support, we can build a community where every woman feels heard and empowered. We encourage everyone to contribute to the dialogue, turning awareness into real, lasting support.

Check out BD-Canada’s solutions and work in this area:

References

  1. Government of Canada. Multiple sclerosis infographic. Government of Canada. Published 2018. Accessed September 24, 2025. https://www.canada.ca/en/public-health/services/publications/diseases-conditions/multiple-sclerosis-infographic.html
  2. Forbes A, While A, Mathes L, et al. Health problems and health-related quality of life in people with multiple sclerosis. Clin Rehabil. 2006;20(1):67-78. doi:10.1191/0269215506cr880oa
  3. Miner PB Jr. Economic and personal impact of fecal and urinary incontinence. Gastroenterology. 2004;126(1 Suppl 1):S8-S13. doi:10.1053/j.gastro.2003.10.056
  4. Marrie RA, Salter A, Tyry T, Fox RJ, Cutter GR. Preferred and actual participation in employment among people with multiple sclerosis. Mult Scler Relat Disord. 2020;44:102279. doi:10.1016/j.msard.2020.102279
    (PMID: 32861255)
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