MISSISSAUGA, November 9, 2026 – BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, today announced the availability of select PureWick™ products on Amazon.ca, providing Canadians living with urinary incontinence and their caregivers with a new, convenient way to access trusted bladder management solutions.
The launch helps individuals and caregivers to browse and purchase eligible products online and have them delivered to their homes. The PureWick™ System is designed to help manage urinary incontinence non-invasively while supporting comfort, dignity and quality of life.
An estimated 3.5 million Canadians experience urinary incontinence and the condition has a significant impact on daily activities, independence and overall well-being. Caregivers often play a critical role in helping loved ones manage it and navigate available care options.
"Launching PureWick™ on Amazon.ca marks an important step in enabling access for Canadians living with urinary incontinence," said Kim Harding, Business Unit Director for BDI Canada. "By adding a direct-to-consumer channel, we are making it easier for patients and caregivers to obtain trusted products when and where they need them. This milestone helps address a real need while reinforcing our commitment to improving everyday care experiences for people managing chronic health conditions at home."
The Amazon.ca launch complements BD's ongoing efforts to increase awareness of urinary incontinence and improve access to innovative solutions that support people in their homes and communities. By creating more touch points for people and caregivers who choose PureWick™ products, BD is making it easier to access trusted bladder management solutions through a channel many Canadians already use.
PureWick™ products are now available for purchase through Amazon.ca.
About BD
BD is one of the world’s largest pure-play medical technology companies with a Purpose of advancing the world of health™ by driving innovation across medical essentials, connected care, biopharma systems and interventional. The company supports those on the frontlines of healthcare by developing transformative technologies, services and solutions that optimize clinical operations and improve care for patients. Operating across the globe, with more than 60,000 employees, BD delivers billions of products annually that have a positive impact on global healthcare. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase clinical efficiency, improve safety and expand access to healthcare. For more information on BD, please visit bd.com or connect with us on LinkedIn at www.linkedin.com/company/bd1/, X @BDandCo or Instagram @becton_dickinson.