Privacy Notice

We may use Personal Data for the following purposes:

A.    To provide you or your company with products and services, such as providing and delivering you the Digital Properties and goods and services you request; providing customer service; processing or fulfilling orders and transactions and fulfilling our contracts; verifying customer information; processing payments; communicating with you about your product, service, inquiry, or subscription; hosting informational webinars; verifying eligibility for certain programs or benefits; responding to requests, complaints, and inquiries; and providing similar services or otherwise facilitating your relationship with us.

B.     For our internal business purposes, such as maintaining or servicing accounts; operating our Digital Properties and customizing the content; maintaining internal business records, such as accounting, commercial, procurement, document management, and other similar activities; enforcing our policies and rules; organizational analysis; management reporting; managing Company assets and our global workforce; project management; auditing; budgeting; real estate management; IT administration of our network, intranet, and other technologies; and IT security management and tasks.

C.     For our internal research and product improvement purposes, such as verifying or maintaining the quality or safety of our products or services; improving our products or services; designing new products and services; developing and improving algorithms, artificial intelligence or machine learning tools and models; evaluating the effectiveness of our advertising or marketing efforts; and debugging and repairing errors with our systems, networks, and equipment.

D.    For legal, safety or security reasons, such as complying with legal, reporting, and similar requirements (including mandatory reporting obligations to public health authorities if applicable); investigating and responding to claims against the Company, its personnel, and its customers; for the establishment, exercise or defense of legal claims; protecting our, your, our customers’, and other third parties’ safety, property or rights; detecting, preventing, and responding to security incidents; and protecting against malicious, deceptive, fraudulent, or illegal activity.

E.     In connection with a corporate transaction, such as if we acquire, merge, spinoff, divest, or some or all of our assets are acquired by another entity, including through a sale in connection with bankruptcy and other forms of corporate change.

F.      For marketing and targeted advertising, such as marketing our products or services or those of our affiliates, business partners, or other third parties.  For example, we may use Personal Data we collect to personalize advertising to you (including by developing product, brand, or services audiences and identifying you across devices/sites), to analyze interactions with us or our Digital Properties, or to send you newsletters, surveys, questionnaires, promotions, or information about events or webinars.  You can unsubscribe from our email marketing via the link in the email, by responding “STOP” to the text message, or by contacting us using the information in the Contact Information section below.

We may use anonymized, de-identified, or aggregated information for any purpose permitted by law.

Our Digital Properties and authorized third parties use Cookies to collect information about you, your device, and how you interact with our Digital Properties over time and across websites as described in our Cookie Policy.  Some browsers have incorporated Do Not Track (“DNT”) preferences.  At this time, we do not honor Do Not Track signals.

We do not knowingly collect or use any Personal Data from children under 18 or knowingly allow children under 18 to order or use our products, to communicate with us, or to use any of our Digital Properties.  If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.

The BD Veritor™ At-Home COVID-19 Test and accompanying mobile application collects data only from minors once their parent(s) or legal guardian(s) has set up an account to allow the creation of a minor profile.  All data related to minors under 14 is collected from a parent or guardian of that minor who consents to the use of the BD Veritor™ At-Home COVID-19 Test on that minor.

Use of the Digital Properties and our services is governed by and subject to Terms of Use.  By using or accessing the Digital Properties or our other services, you agree to be bound by our Terms of Use.  

A.    Data Subject Rights

Depending on our relationship with you and in which state you reside within the United States (such as California, Colorado, Oregon, or Delaware), you may have certain rights regarding Personal Data that you can exercise via our Your Privacy Rights webform, by emailing us at NA_Privacy@bd.com, or by calling us at (800) 490-2177

• Right to Know.  You may have the right to request information about the categories of Personal Data we have collected about you, the categories of sources from which we collected the Personal Data, the purposes for collecting, selling, or sharing the Personal Data, and to whom we have disclosed your Personal Data and why.  You may also request the specific pieces of Personal Data we have collected about you. Oregon and Minnesota residents may also request a specific list of third parties to whom we disclose your Personal Data.
• Right to Delete.  You may have the right to request that we delete Personal Data that we have collected about you.
• Right to Correct.  You may have the right to request that we correct inaccurate Personal Data that we maintain about you.
• Right to Opt-Out of Sale, Sharing, and Targeted Advertising.  You may have the right to opt out of selling, sharing, and targeted advertising (as such terms are defined under applicable laws).  We do not knowingly sell data about minors under age 16.  You can exercise the Right to Opt Out of Sale, Sharing, and Targeted Advertising by completing our Your Privacy Rights webform or emailing us at NA_Privacy@bd.com.  
• Right to Opt-Out of Profiling.  You may have the right to opt out of certain automated processing activities that are used to evaluate characteristics about you.  
   

To the extent required by law, we will honor opt-out preference signals sent in a format commonly used and recognized by businesses, such as an HTTP header field or JavaScript object.  We will process opt-out preference signals at the browser level.

We will not discriminate against you for exercising your privacy rights.

Nevada residents: Individuals may contact us at NA_Privacy@bd.com to inquire about your right to opt out of the sale of your Personal Data.

Locating Your Information and Verifying Your Identity: To process rights requests, we may need to obtain information to locate you in our records or verify your identity depending on the nature of the request.

• For Requests to Opt-Out of Sale, Sharing, and Targeted Advertising: We collect information including name and email address to locate you in our records.
• For Requests to Know, Delete, and Correct: We collect information necessary to verify your identity and that you are a resident of a state that provides for these rights, including name, email address, and request details. 

Authorized Agents: Authorized agents may exercise rights on your behalf by submitting a request via NA_Privacy@bd.com.

• If you designate an authorized agent to submit a Request to Know, Delete, or Correct, we may reach out to you directly to verify your own identity or to confirm that you provided the authorized agent with permission to submit the request. 
• If you designate an authorized agent to submit a Request to Opt Out of Sale, Sharing, and Targeted Advertising, we may seek additional information directly from the authorized agent to process the request. 

Appeal:  If we deny your rights request, you may have the right to appeal.  To submit an appeal, contact us at NA_Privacy@bd.com.  We will inform you in writing our response to your appeal.

Authorized Agents: Authorized agents may exercise rights on your behalf by submitting a request via NA_Privacy@bd.com.

• If you designate an authorized agent to submit a Request to Know, Delete, or Correct, we may reach out to you directly to verify your own identity or to confirm that you provided the authorized agent with permission to submit the request. 
• If you designate an authorized agent to submit a Request to Opt Out of Sale, Sharing, and Targeted Advertising, we may seek additional information directly from the authorized agent to process the request. 

Appeal:  If we deny your rights request, you may have the right to appeal.  To submit an appeal, contact us at NA_Privacy@bd.com.  We will inform you in writing our response to your appeal.

California Shine the Light: California's "Shine the Light" law (Civil Code Section § 1798.83) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.  To make such a request, please send an email to NA_Privacy@bd.com.

Right to Removal of Posted Information—California Minors:  If you are under 18 years of age, reside in California, and have posted content or information on our Digital Properties, you have the right to request removal of unwanted information that you publicly post on the Digital Properties.  To request removal of such information, you can contact us as provided in the Contact Information section above, detailing where the content or information is posted and attesting that you posted it.  Upon receiving such a request, we will make reasonable, good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law, but the information may not be completely or comprehensively removed.  For instance, third parties may have republished or archived content that we do not control.

B.     Additional Data Processing Disclosures 

Although we have not “sold” Personal Data for money in the past 12 months, we engage in routine practices with our Digital Properties involving third parties that could be considered a “sale” or “sharing” (i.e., for targeted advertising). 

We only use and disclose Sensitive Personal Data for the following purposes: (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device; or (viii) for purposes that do not infer characteristics about you.

Below please find a chart detailing the categories of Personal Data we collected and with whom it was sold, shared, or disclosed for a business purpose in the past 12 months.