Press contact:
Becton Dickinson Rowa Germany GmbH
Rebecca Theisen
Director Marketing Europe, Pharmacy Automation Retail
Phone: +49 151 61560256
Email: Rebecca.theisen@bd.com
BD Rowa’s new data-driven maintenance approach maximizes the availability of pharmacy automation systems, reduces unplanned disruptions, and enables maintenance exactly when it is required.
Kelberg, June 2, 2026 – BD Rowa™ unveils its new predictive maintenance approach for automation systems in pharmacies. Going forward real-time machine data, intelligent algorithms, and CRM-supported processes will determine when and how maintenance is carried out. With this, the company is strategically advancing its service offering and replacing rigid maintenance intervals with a data-driven, demand-based model.
Traditionally, maintenance was performed at scheduled fixed annual intervals—regardless of whether a machine actually required servicing. With the new approach, BD Rowa™ is leading the transition to condition-based and predictive maintenance. Maintenance activities will take place precisely when they are needed and when they provide the greatest value to customers. This significantly reduces unplanned downtime in day-to-day pharmacy operations.
Key components of the new approach include:
“With this step, we are transitioning from calendar-based to truly intelligent maintenance,” says Dominik Ebbers, Senior Director Service Strategy & Transformation at BD Rowa™. “By leveraging machine data and intelligent algorithms, we can act earlier, more precisely, and more efficiently—not because a date appears in the calendar, but because the machine tells us what it needs. This is a major step forward for our customers and for the future of pharmacy automation.”
In pharmacies, where automation systems support numerous processes every day, any unplanned interruption can impact operations. With the new predictive maintenance approach, customers benefit from fewer disruptions, smoother workflows, and a significant reduction in unplanned downtime.
BD Rowa™ stands for innovative and reliable products in pharmaceutical logistics. As a pioneer in automation and digitalization, the company develops and manufactures solutions for pharmacies, hospitals, the pharmaceutical industry, and blister centers at its headquarters in Kelberg, Germany. With over 15000 customers globally, around 900 employees worldwide are dedicated to providing competent and reliable customer support. Rowa is part of the global medical technology company Becton, Dickinson and Company (BD). The shared vision: advancing healthcare to be safer and more sustainable for the future.
For more information: https://rowa.de/de
Press contact:
Becton Dickinson Rowa Germany GmbH
Rebecca Theisen
Director Marketing Europe, Pharmacy Automation Retail
Phone: +49 151 61560256
Email: Rebecca.theisen@bd.com