Trademark Usage Guidelines


BD trademarks are used in connection with products and services worldwide to signify the quality and excellence BD is known for. BD has obtained valuable rights through the proper and continuous use of our trademarks. We adhere to the following usage guidelines to maintain the integrity of our brands and preserve their value:

What is a trademark?

A trademark is a word, name, symbol, device, design or phrase adopted and used by BD to identify our goods and services and to distinguish them from other organizations' goods and services. Trademarks, otherwise known as brands, are usually marked with either a ™ or ® symbol (the ™ symbol designates an unregistered trademark, and the ® symbol designates a registered trademark). View the BD product brand list. While these lists generally refer to trademarks used in the United States, some trademarks may also be used and registered internationally.

Referential trademark usage

You may use BD trademarks to refer to BD products in marketing and promotional literature, print materials and other media, as long as you adhere to the following guidance:

  • You only use BD trademarks when referring to BD products and services.
  • You adhere to these trademark usage guidelines.
  • You do not disparage BD or BD products and services.
  • You do not imply a relationship or association with BD that does not exist.
  • You use appropriate notice on all trademarks and a footnote indicating that the trademark(s) is owned by Becton, Dickinson and Company.


General trademark usage guidelines

  1. Use appropriate markings. Always designate the trademark with the appropriate ™ or ® symbol. 

    Correct: BD FACSAria™ Cell Sorting System


  2. Use BD trademarks as adjectives. A trademark is an adjective that modifies a noun. Always use BD trademarks as adjectives that describe the generic product.

    Incorrect: BD's vacutainer
    Correct: BD Vacutainer® Blood Collection Tube


  3. Attribute ownership of BD trademarks to BD. When referring to a BD trademark, include a notice of trademark attribution where appropriate on all labeling, print collateral and other media.

    Correct: BD and BD Logo are trademarks of Becton, Dickinson and Company.